The Money

In 2010, Bauer considered launching a men’s version of Grazia. They called in Gazetta. It didn’t quite hit the news stands, but editor Andy Pemberton and myself took the idea of a more mature men’s weekly magazine and came up with some dummy work. The idea was to include more finance as well as fashion, cars and the usual stuff. Each page was meant to either save you money, or to give tips on how to make it. Andy once said that “Finance is the new rock ‘n’ roll.” I totally agree with him…

iPad version

Back then it was all about iPad magazines. We drafted a few versions of how it would work on the popular tablet.